IF WE DON’T HOOK YOU RIGHT AWAY, OUR RESULTS WILL

Some of us aren’t great talkers. We prefer to listen – especially when taking on a case.  We research, analyse, and use various methods to get under the skin of brands and their audience.

Meet the team →

1,500+ HOURS YEARLY DEDICATED TO EDUCATION & TRAINING

The core of Hook & Tell is made of senior copywriters who master the entire creative process — from research to analysis.

Our sidekicks are SEO, UX, and visuals (graphics, video, animation). Versatile content creators at your service — ready for any brief.

Martin Brablec

Copywriter & CEO

Petra Brablecová

Co-owner & COO

Aneta Daňková

Project Manager

Kateřina Kalivodová

Copywriter

Jan Novák

Copywriter

Libor Kamenský

Copywriter CZ / ENG

Michaela Letošníková

Copywriter CZ / ENG

Hana Kratochvílová

Copywriter

Kamila Vlčková

Copywriter

Ivo Bednář

Copywriter & Social Media Manager

Monika Fiantová

Copywriter CZ / ENG

Jan Sýkora

Copywriter & Social Media Content Creator

Ondřej Sabol

Copywriter

SOMETIMES, WE EMPLOY STRANGE METHODS

But they work. We balance contemplation with action. We’re natural-born sceptical optimists — we question everything but believe in our approach.
  • We work in pairs (at least). That way, there’s always someone to turn to — and double the insight.
  • We share know-how, lecture and speak at events.
  • AI helps us find ways to tackle more in less time.

Copy & Content Know-How That Sparks Results

Brands don’t need more content. Brands need better content. Always finding new ways to create, design, and deliver, we put together content that attracts people.

Chances are you've already seen our work — without even knowing it. Or you’ve come across content that we helped perfect. In our Academy, we share how we do it.
join academy →

34

podcast episodes

200+

published articles

80+

seasoned copywriters

7

content brochures & frameworks

60+

conference speeches

180+

students in university courses

OUR CAREFULLY CULTIVATED RESILIENCE

For the first 10 years, we grew rapidly. Then covid got us stalled. We picked up the pieces (read: experience & confidence) and transformed into Hook & Tell.

2013

MARCH

Our founder Martin Brablec goes freelance and calls himself Obsahová Agentura (Content Agency). As a joke — it’s just him.

2015

AUGUST

More people join Martin. Our name is no longer a joke and we become an ltd. company.

2017

JUNE

We move into new offices with the most iconic mountain wallpaper. Time to build a new brand identity and website!

2018

SEPTEMBER

The team grows to 20. We open new offices in Prague and add PR services to the portfolio.

2019

December

There’s 25 of us and we reside in spacious offices in Brno and Prague. We’ve got ambitious plans.

2022

MAY

Ambitious plans go out the window. We move offices in both cities. But hey, we survived Covid!

2022

DECEMBER

We start providing services in English and create several high-profile recruitment strategies. Doing well!

2023

OCTOBER

We feel the brand Content Agency is stretched out of its limits. Time for a change.

2024

OCTOBER

Our most successful year, historically. We invest the earned resources into our new brand.

2025

MARCH

Hook & Tell is born. We organise the first year of our How to Brand conference. A new era begins.

RESULTS > AWARDS

We don’t chase popularity, we chase impact for our clients. Anyway, being recognised as industry experts does feel good.
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